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Data Management

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Data from multiple sources is often one of the biggest headaches facing direct marketers.

An organisation may have several different data sources that store contact and customer information in entirely different formats.

Having multiple sources of data may lead to:

  • Duplication of records, increasing the costs of direct marketing campaigns and irritating customers who receive multiple direct mail pieces instead of one
  • Difficulty in accurately assessing the success of a direct marketing campaign
  • Lesson effect for¬†Print to post line haul and consolidation
  • High costs incurred in the management of multiple IT platforms

Quality Print to Post offers a suite of data management services designed to make it easier for direct marketers to manage this problem and improve their campaign performance.